Retail Media Networks (RMNs): The Future of Digital Advertising

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 Retail Media Networks (RMNs): The Future of Digital Advertising


What Are RMNs?

Retail Media Networks are retailer-operated ad platforms (like Amazon, Target, or DoorDash) leveraging their first-party data to serve super-targeted ads directly to consumers—on and off site.

Why This Matters Now ?

Advertising spend on RMNs will hit $62 billion in 2025, and jumpfrog to more than $100 billion by 2027

Retailers take advantage of advanced shopping behavior intelligence to provide contextually relevant, high-performing ads.

Innovations like DoorDash Ads and DoubleDash upsells revolutionize the consumer experience.


Digital Marketer Advantages

Accuracy Targeting

Ads hit the right audience at the right time—with contextually relevant first-party data.

ROI-Driven Performance

Conversion-centric (e.g., post-order upsells) significantly increases campaign efficiency.

Increased Reach

RMNs are going offsite, allowing advertisers to reach more people beyond storefronts .

Critical Strategies to Implement

Partner with retail sites to place ads in high-intent contexts.


Try offsite RMN placements to reach customers anywhere online.

In brief: RMNs are becoming the top player in digital marketing—offering unmatched targeting, measurable ROI, and omnichannel availability.

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